About This Project

Sun Valley’s Tour de Force needed a standout gift for drivers who exceeded 200 mph; something bold enough for an exotic car owner and refined enough to display proudly. Carbon fiber became the obvious direction.

A custom carbon fiber frame was developed to showcase each driver’s achievement with the same high-performance attitude as the vehicles themselves. The concept immediately resonated; in its first year qualifiers purchased multiple frames and the program has continued every year. This case demonstrates how specialty materials and custom fabrication can create lasting, highly collectible brand pieces.