About This Project

Honda reached out for support with its Ride & Drive program at the Portland Auto Show. While the broader project spanned event logistics and on-site experiences, this case study highlights the apparel program developed specifically for the activation.

With the auto show taking place in February, the priority was outfitting staff in gear that balanced professional presentation with reliable cold-weather performance. Stormtech was selected for outerwear, leveraging the AFP-1 jacket shown here for its technical capability, durability, and strong value compared to other premium-tier brands. It has become a trusted staple and is the same model used for internal company jackets.

To complete the uniform the jacket was paired with a wool beanie and polo, creating a cohesive, weather-appropriate look that kept the team comfortable and consistent throughout the event.