Objective
Assist in the creation and execution of an off premise sampling campaign for the launch of Jameson Caskmates and Black Barrel in the western mountain states.
Strategy
Use historical sales analytics to design a targeted off premise sampling program aimed at increasing sales of all brands within the region and fabricate eye catching in store displays to further highlight the brand.
Results
• 6 month sampling campaign
• 288 tasting events
• 1150+ bottles sold
• 18,000+ impressions
• 20% increase in off premise sales within targeted regions
