Packaging
Packaging is as much your brand identity as your product. It is often the first impression your customers have and can be the competitive difference in a retail environment.
In an increasingly digital shopping landscape how your product arrives is becoming just as important. Companies that use standard stock shipping boxes run the risk of looking bland and being easily forgotten by their customers. Remember the childhood thrill of opening gifts on your birthday? The grown-up version of this is the unboxing experience.