Objective

Expose the company to consumers and deliver key message points to drive up sales from the startup phase.

Strategy

Create a national in-store sampling campaign focused on building consumer loyalty and promoting organic ingredients through sampling.

Results

• 126 demos
• 1,500+ bottles sold
• 4,067 coupons distributed
• 27,000+ impressions

customers enjoying brand ambassador
brand ambassador sampling a product
in store sampling program