Praxis Motorsport Wheels
Praxis Motorsport Wheels
Praxis Motorsport Wheels

Objective

Design an overall brand strategy to launch a boutique auto rim manufacturer onto the national stage through a nationwide tour and digital campaign.

Strategy

Target consumer events with purpose built demo vehicles, campaign a digital soft launch via social media and gain exposure with apparel and sponsorship.

Results


• Growth to national recognition
• 300% growth in first year touring
• 1,000,000+ impressions

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