Objective
Create unique experiences within ski resorts in the Western United States as part of the "Clicquot in the Snow" campaign for Veuve Clicquot.
Strategy
Partner with resorts to design and build permanent and temporary structures that are then staffed with trained brand ambassadors to expose the brand, drive social media impressions and increase sales.
Results
• 5 year collaboration
• 7 states activated
• 600,000+ impressions