Altos tequila in Oregon
Altos tequila in Oregon
Altos tequila in Oregon
Altos tequila in Oregon
Altos tequila in Oregon
Altos tequila in Oregon
Altos tequila in Oregon

Objective

Kickoff the introduction of Altos Tequila in the Oregon market.

Strategy

Host a launch event with master distiller Jesus Hernandez and invite key industry leaders and mixologists to attend. Support the launch event with an on and off premise sampling campaign.

Results


• 60 samplings
• 240+ bottles sold
• 12,000+ impressions

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